Logo & Typography

Brand Identity | Creative Direction

Logo design has been something I have enjoyed doing throughout my career. Being able to create the first logo for a company is an exciting and thorough process, it is what will define the brand for years to come. An effective logo is simple, versatile, and relevant to the brand's personality, helping to establish instant recognition. My design process typically starts with researching the brand’s target audience, competitors, and core message. Sketching concepts and experimenting with shapes, fonts, and color schemes follow, focusing on clarity and adaptability for various mediums and sizes. The final logo should be easily recognizable, conveying the brand’s essence and creating a lasting impression on its audience. Below are just a couple of logos I have made throughout my career.